of companies within the food services, accommodations, recreation, and entertainment sectors.
The hospitality industry is a several billion dollar industry that mostly depends on the availability ofleisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, h
of the Hyatt brand.
-Marriott Corporation
Marriott International, Inc. operates and franchises hotels and related lodging facilities worldwide. (The headquarter is located in Bethesda, Maryland, United States) It operates and franchises hotels and resorts under various brands Founded by J. Willard Marriott in 1927. J. Willard Marriott and his wife opened a root beer stand in Washington D.
facilities.
*Have difficulties in change facilities
Target Customers
- Groups of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
of travel.
2) Pessimism outlook : Short-haul air travel with High Speed Rail and means for increasing the competition, and commercial travel to their own means of communication for the development of substitution noticeable, and the acceptance of airport facilities and air as the width limit is already difficult for expansion.
- Market outlook for leisure market
1) Optimistic outlook : Travel
of aircraft, safety records, reputation of brands, promotion and facilities in aircraft things like that.
Since 2001, many regional airlines have faced significant financial restructuring, including bankruptcies, mergers and consolidations. These processes caused lower cost structure by reducing operating costs, including labor costs, debt terms, lease and fleet, pension plans, giving workforce
1) Analysis of Environment
☞ Economic Development
☞ Rising of the Korean Won
☞ Increase ofLeisure time
☞ Desire of Self-Development
☞ Devalued Korean Won
☞ High Oil Price
☞ Influenza
☞ Economy Recovery
FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes
Offering Full-Service
- Wide & Convenient Seats
- Various Entertainment System
- Separation of seat
utilizing World-wide famous cosmetic brand “Dermalogica” and “Dermaesthetics” and lots of kind of machinery, including high-frequency machinery, it offers customers high-quality skin care, body care at a relatively higher price.
- In 2010, they won the Korean Franchise competition.
- nominated as good franchise company by SMBA (Small & Medium Business Agency)
- Sales : \ 4,307,000,0
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season Weekends, Holidays A lot of free time
Life style Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-chal
amethyst, toys
1980s: shoes, leather goods, ginseng, jewelry.
1990s: clothing, groceries, shoes, leather goods, traditional handicraft
In the past, many tourist tended to purchase mainly traditional handicrafts. However, as time passed, the typeof shopping products recently have become various and clothing and food etc are preferred.
-the change of shopping tourism place